Could your blog be your book?

Have you already written much of your book without realising? With a bit of tweaking, blogs make surprisingly good books, and here’s why.

  • road-tested content: Through writing your blog, you’ve learnt what content people click on, share, and respond to, and adjusted your course. You’re writing for the reader.
  • a community of readers: You should always build a community of readers before publishing. Your blog is exactly that.
  • natural writing style: Whenever a client’s style is going awry, I read their blog to find their natural voice. In your blog, you’re already using that.
  • street-level information: First books often make the mistake of being too general and vague, like an outline of continents. Blogs are generally close up to your work, nested in what you’re doing, and reacting to your projects. That’s exactly the gritty detail your readers need.
  • evolving structure: Each time you tag and categorise a blog post, you’re grouping your content the most natural, flexible way possible. The shape of your book is already evolving.

If you’d like to evaluate your content for a possible book, get a critique of everything you’ve written on the blog so far, to get clear practical guidance for its structure, what to include or leave out, and any extra content it still needs.