Could your blog be your book?

Have you already written much of your book without realising? With a bit of tweaking, blogs make surprisingly good books, and here’s why.

  • road-tested content: Through writing your blog, you’ve learnt what content people click on, share, and respond to, and adjusted your course. You’re writing for the reader.
  • a community of readers: You should always build a community of readers before publishing. Your blog is exactly that.
  • natural writing style: Whenever a client’s style is going awry, I read their blog to find their natural voice. In your blog, you’re already using that.
  • street-level information: First books often make the mistake of being too general and vague, like an outline of continents. Blogs are generally close up to your work, nested in what you’re doing, and reacting to your projects. That’s exactly the gritty detail your readers need.
  • evolving structure: Each time you tag and categorise a blog post, you’re grouping your content the most natural, flexible way possible. The shape of your book is already evolving.

If you’d like to evaluate your content for a possible book, get a critique of everything you’ve written on the blog so far, to get clear practical guidance for its structure, what to include or leave out, and any extra content it still needs.

5 reasons you should blog – even if no-one ever reads it

BookshopYou probably know the great business reasons why you should write a blog, just as you know why you should write a book (and not just because Seth Godin thinks you should!)  Something that will support your business, expand your network and your influence, showcase your expertise, raise your profile, develop your insights…  But here’s the surprising bit.  You should write a blog even if no-one reads it.  If a book is part of your business plan, start today with a blog.  This is why. Continue reading

Why you should be reading… BPS Research Digest

Why you should read it

As thought leaders, business experts, and coaches, we need to understand how people work.  How they learn, how they think, and how minds tick.  There’s a wealth of information out there – but a lot of it’s wrong. As neurology gets more popular, even more info is exaggerated, misinterpreted, or just plain nonsense. SO – sailing into the rescue comes the BPS Research Digest, by Christian Jarrett. Continue reading