Every book of writing advice will say, at some point, “show don’t tell”. The rubbing of time has smoothed over that advice until we can barely feel the shape of the letters, like an epitaph in a church worn to smoothness by centuries of feet. Continue reading
Have you already written much of your book without realising? With a bit of tweaking, blogs make surprisingly good books, and here’s why.
- road-tested content: Through writing your blog, you’ve learnt what content people click on, share, and respond to, and adjusted your course. You’re writing for the reader.
- a community of readers: You should always build a community of readers before publishing. Your blog is exactly that.
- natural writing style: Whenever a client’s style is going awry, I read their blog to find their natural voice. In your blog, you’re already using that.
- street-level information: First books often make the mistake of being too general and vague, like an outline of continents. Blogs are generally close up to your work, nested in what you’re doing, and reacting to your projects. That’s exactly the gritty detail your readers need.
- evolving structure: Each time you tag and categorise a blog post, you’re grouping your content the most natural, flexible way possible. The shape of your book is already evolving.
If you’d like to evaluate your content for a possible book, get a critique of everything you’ve written on the blog so far, to get clear practical guidance for its structure, what to include or leave out, and any extra content it still needs.
Is your writing clear, direct, and to the point? Or are your ideas being strangled by a tangle of chatter and tangents, wasting your reader’s time? Write like a human being lists three common style mistakes: too formal, too much jargon, or too chatty. We’ve already looked at how to ditch the stiff suit and include your reader; the final extreme style enemy is The Blatherer. Continue reading
Is your writing clear, human, and inclusive? Does it invite the reader in or slam a door in their face? Write like a human being listed three common style mistakes: too formal, too much jargon, or too chatty. We’ve already looked at how to loosen the strangling bow-tie on your prose – next up is The Jargonatorizer. Continue reading
Is your writing fresh, lively, and immediate? Does it sound like your voice? Or is it weighed down with formality? Write like a human being listed three style mistakes people slip into: too formal, too much jargon, or too chatty. These three articles will look at the extremes of each one, to help you write bright, clear content. Continue reading
You probably know the great business reasons why you should write a blog, just as you know why you should write a book (and not just because Seth Godin thinks you should!) Something that will support your business, expand your network and your influence, showcase your expertise, raise your profile, develop your insights… But here’s the surprising bit. You should write a blog even if no-one reads it. If a book is part of your business plan, start today with a blog. This is why. Continue reading
As thought leaders, business experts, and coaches, we need to understand how people work. How they learn, how they think, and how minds tick. There’s a wealth of information out there – but a lot of it’s wrong. As neurology gets more popular, even more info is exaggerated, misinterpreted, or just plain nonsense. SO – sailing into the rescue comes the BPS Research Digest, by Christian Jarrett. Continue reading