You’ve decided to write your book! Brushed and pressed and dressed, you sit down at the computer, coffee at your elbow, rub your hands together, place your fingertips lightly but firmly on the computer, and… And… Continue reading
Years ago, when I taught English as a Foreign Language, a student asked me to explain how continental drift worked. As a confident, authoritative teacher, I launched into it – and halfway through my garbled explanation, I realised several things. First, I know my geography is hopeless. I’d only recently discovered that the West Indies weren’t West of India. I had no idea how continental drift worked. Second, I was assuming that as Teacher, I had all the answers – but I didn’t. I had all the answers about the English language. Third, my whole class was also buying into that assumption, The Teacher Knows All, even though one of those students had a doctorate in geology. I stopped, checked that they understood the phrase’s meaning, then asked the geologist to explain the mechanism. Continue reading
Am I enough of an expert to write a book? Am I ready to write a book? How do I even know if I am an expert? What kind of an expert are you? looked at 99U’s model of the 4 types of expertise and how each should approach their book. Here, Mark Hodgson of Thought Leaders UK discusses different models of expertise and when you’re ready to write your book. Continue reading
If you’ve put “write a book” on your business plan, here’s how to make it happen: the 10 tips you need. I’ve helped over 30 experts write the books on their expertise – your writing is my area of expertise.
Where do you start with writing a book? Right here: Continue reading
Are you planning to write a book later this year? Here’s 5 things to start doing now, to lay the ground. (If you’re ready to start now, read this: How to start writing a book, in 5 steps.) Continue reading
As you lay plans to write a book on your expertise, three things start to excite you. The idea of having that completed book – and of being An Author, if it’s your first book. All that exciting expertise that you have to share. All those people that you can help. Excitement about your book is part of the motivation that will keep you going. Continue reading
Have you already written much of your book without realising? With a bit of tweaking, blogs make surprisingly good books, and here’s why.
- road-tested content: Through writing your blog, you’ve learnt what content people click on, share, and respond to, and adjusted your course. You’re writing for the reader.
- a community of readers: You should always build a community of readers before publishing. Your blog is exactly that.
- natural writing style: Whenever a client’s style is going awry, I read their blog to find their natural voice. In your blog, you’re already using that.
- street-level information: First books often make the mistake of being too general and vague, like an outline of continents. Blogs are generally close up to your work, nested in what you’re doing, and reacting to your projects. That’s exactly the gritty detail your readers need.
- evolving structure: Each time you tag and categorise a blog post, you’re grouping your content the most natural, flexible way possible. The shape of your book is already evolving.
If you’d like to evaluate your content for a possible book, get a critique of everything you’ve written on the blog so far, to get clear practical guidance for its structure, what to include or leave out, and any extra content it still needs.
Certain phrases tell me immediately what’s going wrong with someone’s writing. They usually look something like this: I’m hoping to write a book this year. I’m going to try do some writing this weekend. I’ll see if I can do some writing in the evenings. I’m planning to write a book sometime this year. At the risk of coming across all Yoda… Continue reading