Two of the biggest lures for self-publishing are its speed (Just do it! Let’s get it out there!) and its high royalties. Traditional publishing has its own lure, apart from that stamp of quality: someone else doing all that stuff for you. Then there’s the issue of creative control – which is always, by definition, a personal and even emotional decision. Continue reading
As a rule of thumb, the wider your audience, the more you need a traditional publisher; the more specific your audience, the better self-publishing works. No matter how wide your audience is, though, you still need to define them. Continue reading
If you’re trying to choose between self-publishing and traditional publishing, you need to think about quality and prestige. Continue reading
Self-publishing versus traditional publishing brims with debate, with hype and hysteria on both sides: the Gatekeepers of Quality versus the Fighters for Freedom! Actually, it’s just a question of choosing what’s most appropriate for your book. What’s your book’s purpose? Who’s it for? How much creative control do you want or need? How much investment can you make? What’s your timescale?
In this series of articles, we’ll look at choosing the best option for you. Along the way, your vision for your book will come into sharp focus, so whichever path you choose will run smoother. The first, most crucial deciding factor is this: what is your book FOR? Continue reading
Headings and subheadings in your book are a fantastic way to help the reader. ”Chunking” information like this makes the book easier to scan, so busy readers find the bit they need fast. It makes your key points easier to remember – each one is clearly signalled. It also breaks up the page for visual learners, who remember what pages look like. Brilliant headings do what they say on the tin, are brief and bold, are positive, paint pictures, and for true sparkle have a touch of poetry. Continue reading
In your coaching sessions, consulting, and workshops, questions are the heart of the process. And the people are sitting right there, so they can answer and you can listen. In presentations and key note speeches, they can’t answer – but we still use questions and feel the frisson as the question hangs in the air. It feels energetic and alive. In writing, questions change their mood completely. What works well in a speech suddenly turns patronising, even irritating, in a book. So what do we do? To write great questions, let’s first look at three kinds of bad questions: rhetorical questions, yes/no questions, and masterclass questions. Then we’ll turn that around and see how to write awesome coaching questions. Continue reading
“Don’t just tick off targets: make something you can lick.”
“Revel in the process & you’re more likely to make it to the finishing line.”
“What’s more motivating: ‘I’m still working on my book’ or ‘I’m a quarter of the way through’?”
“Writing a book is no sprint: you need to maintain your enthusiasm and belief over the long haul.”
In which the principles of writing, creativity, and fun are helpfully illustrated with a range of rodents in an assortment of emotional conditions
Recently, one of my clients had two books to write, both on subjects he loves. One of them was feeling much more exciting, ideas churning, bits writing themselves in his head. “Oh well,” he said miserably, “I guess I should just write the other one first and get it out the way.” What? But that day, I was doing exactly the same. I had two projects, both with the same deadline: a business book to edit; and a novel to read for review. I was enjoying editing the business book, but I’d already spent two days in a row working solidly on just that. “Oh well,” I thought miserably, “I guess I’ll just make myself read the novel instead…” What? In fact – WTF?
Get writing support – and use it! How to shut the little voices up with real people.
This week: use process goals. How some basic maths, a calendar, & a few tips about word count will carry you to that final champagne moment and all the little champagne moments in between.
This week: sit down with your fears. How to get the goblins out your head and into the open, where they stand with their tiny clipboards looking faintly foolish.
This week: protect your head space. How to surf your brainwaves and get into the zone where the good stuff happens, with a secret combination of herbs and spices. (And music.) Continue reading
DECLARE YOUR PLAN: “Over the next 6 weeks, I’m going to clear away the blocks to writing my book”
The three enemies of writing: headless horsemen, lost travellers, and fence-sitters.
A great structure makes the book easier to read and understand, but also makes it much easier to write.